BCG Helps the Publicity Club of Chicago "Tweet Up"!

The Publicity Club of Chicago hosted their very first Tweet Up over the summer. PCC is always looking for new ways to offer their members networking events. Hosting a tweet up allowed PCC to invite members, non-members, students and media professionals to come together at a free event and spend a couple of hours getting to know one another.

Barcelona Creative Group teamed up with PCC to co-sponsor the event. As co-sponsor BCG created the tweet up logo and helped promote the event through Twitter and Facebook. With help from Big Teeth Productions and Tim Jahn, a video recapping the evening is now viewable on the PCC website, as well as the PCC Facebook fan page and the BCG Facebook fan page.

The event was such a success that PCC is hosting another tweet up on Wednesday, January 27th at Firkin & Pheasant in Lincoln Park from 5:30pm to 7:30pm. BCG will be in attendance and this time around, our friends at Big Shoes Network will be co-sponsoring the event. BCG was happy to update the logo for the event.

For more information regarding the event, please click here.

BCG's 2nd Annual "Turkey Talk" Open House & Food Drive Benefits Palos Township Food Pantry

Over 660 non-perishable items and $50 in cash donations were collected Monday, November 23^rd, at the second annual “Turkey Talk” open house and food drive. “Turkey Talk,” sponsored and hosted by Barcelona Creative Group at their offices in Palos Heights, creates an opportunity for business people throughout the Chicago area to get together, “talk a little turkey” and kick off the holiday season by helping those in need.

Read more: 2009 Turkey Talk Event

Small Business Marketing is Affordable and Effective with Online Social Media

Online social media tools, such as Facebook and Twitter are great ways to jump start word-of-mouth about your company's products and services. You can generate buzz around your business without spending an enormous amount of money. With social media, companies can harness the combined power of word-of-mouth and the Internet.

Social networking also goes beyond email marketing by allowing you to instantly share and discuss professional information with a larger group of people. If you need help or have a question, social networking can save an enormous amount of time because all you have to do is send out a "Tweet" or ask on Facebook and chances are someone will respond quickly.

Combine Social Media with Traditional Marketing Strategies
The most effective use of social media is making it an integral part of your overall traditional marketing strategy. Tools like Facebook, LinkedIn and Twitter allow your business to build an ever-expanding network of acquaintances and communicate with them quickly and frequently. They can also improve a business's presence online. Combining social media marketing with traditional marketing strategies - advertising, corporate website and blog, email marketing and public relations - allows you to build a consistent message around your brand.

Read more: Small Business Marketing

Social Media: What's In It For You?

Between blogs, wikis, LinkedIn and Facebook, it seems all the world's aTwitter! Oh, that's right, don't forget about Twitter. With all the talk of social media these days, it's hard to figure out where to even begin. One might even wonder - can social media really help build your brand or grow your business?

At BCG, we are helping clients engage in social media to generate exposure for their business, increase traffic to their websites and build their brands. Here is one example:

Read more: Social Media: What's In It For You?

Palos Heights Public Library Prepares For 65th Anniversary Celebration

Palos Heights, IL - What do you get an old friend for their 65th birthday? Finding the right gift is always a challenge, but Barcelona Creative Group has found the perfect way to help the Palos Heights Public Library celebrate the milestone - by designing it's 65th anniversary logo.

This logo is the latest strategy the Palos Heights Public Library has implemented to stay current and strengthen its brand. Like other area non-profits, they have partnered with Barcelona Creative Group to recreate their website, enhance their bi-monthly newsletter and adopt a new brand identity, including their logo and stationary.

"These days, partnering with a local marketing firm is a very efficient way to work," said Elaine Savage, Administrative Librarian. "We can focus on our patrons and our service to the community and let Barcelona Creative Group focus on our marketing communications. Their creative resources and local area knowledge give us that edge that we may not otherwise have."

Read more: PHL 65 Years

Barcelona Creative Group Turkey Talk Open House Benefits Orland Township Food Pantry

Palos Heights, IL - Over 620 non-perishable items were collected Monday, November 24th, at Barcelona Creative Group's (BCG) "Turkey Talk" open house and food drive. The "Turkey Talk" event, held at BCG's office in Palos Heights, created an opportunity for business people from throughout the Chicago area to get together, talk a little "turkey" and kick off the holiday season by helping those in need.

Read more: Turkey Talk Open House