Collectively, people over the age of 50 hold $7 trillion in personal wealth, and in the U.S., control 75% of the nation’s disposable income – so why are marketers continuing to overlook them as consumers? The advertising world has spent over two decades focusing money and attention on young adults ages 18 to 49. Many [...]
You may have noticed an increasing number of billboards for hospitals on your drive to and from work, or more ads for them in the paper you read every morning. This is no coincidence. Health Care Reform, along with the perceived let-up in the recession we’ve been facing for the past few years have lead [...]
Last Fall, I had an opportunity to attend a self insurance conference where I heard a keynote address by Joe Plumeri, Chairman and CEO of Willis Holdings, one of the world’s largest insurance brokerages. I found his story very inspiring and was fascinated to learn how he capped off his lease negotiations with a request [...]
At BCG we provide our clients with a fully integrated marketing plan using our step-by-step approach, which we refer to as our BrandIntelligence™ process. This process helps us identify the uniqueness of your brand and translate it into strategic and memorable campaigns focused on end results. To establish the foundation for our creative materials, we [...]
A client passed along this article to me and I thought it would be a great article to post on our site for others to read, as it is very relevant to web development. The article, entitled “The Color of Your Website Has a Huge Impact On What People Buy,” was written by Adam Toren, [...]
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