Video: An Effective Marketing Tool

There is no doubt that web video is growing in popularity with no end in sight. Recent reports show that 80% of the entire internet audience views a video every single month*. Even more impressive, YouTube, the 2nd largest search engine behind Google, states that 2 billion videos are watched everyday*.

Videos are not just being viewed while sitting in front of the television. In fact, 25% of Americans said that they watched a video on their phone in the past month. With this massive audience, strategic use of web video can be an extremely effective way to promote your brand.

Be Strategic

Although web video is popular, it still has to be eye-catching and create an impact. much like an effective blog post. It takes strategy to make a video become viral, or to instill a lasting effect on its audience. Just like any marketing tactic, if it doesn’t provide a “wow factor”, it’s more than likely going to be passed by. It takes strategy and creativity to make a video become viral and instill a lasting effect on the viewer. When creating a video, ask yourself why you’re doing it, what marketing question does it answer and how does it solve a problem for the audience. Having these answers can help create a solid foundation for your use of video and move you closer to opening a new door for promoting your brand.

Be Interesting

Even when it comes to video, content is king. Regardless of access to deep pockets or a stacked creative team, your video can incorporate meaningful content and provide your audience with solutions. There should be a reason for people to view your videos and if done properly, your video will urge viewers to check for more videos in the future. Creating compelling content will create a greater following and carry your message to a larger audience.

Be Persistent

Being persistent is a vital. To build a consistent and loyal following, your videos need to not only have strategic content, but there needs to be a consistent follow up with future videos. No matter how compelling your initial video is, people will lose interest quickly if new content is not released on a consistent basis.

While video is a much more interactive way to reach your customers, it has a lot of the same characteristics as other main stream marketing tools. Much like anything worthwhile, practice makes perfect. So be strategic, be persistent and create a compelling, purposeful message.

(*Comscore Statistic and *YouTube Fact Sheet)