Advertising today has some basic rules, but you have to be willing to bend a few of them in order to get your product or service noticed. Heck, you may even want to break a few.

With the extraordinary number of ads that the average person is exposed to on a daily basis (experts have said it can be anywhere from the low 200′s to more than 3000), where does your advertising fall?

Some of the greatest ads we remember have pushed the proverbial envelope to the point that they’ve ripped it wide open (a classic example would be the 1984 Apple commercial that introduced the Mac to Super Bowl viewers. It only aired once, because it only needed to air once.) You have to be willing and able to do something bold if you want your message to generate results and not be lost in the digital void.

In Harvey Mackay’s Weekly Column, he references Bill Glazer’s new book “Outrageous Advertising That’s Outrageously Successful”. A couple of pieces of advice Harvey chose to use in his post included the following:

• Know your audience; don’t be offensive but never
  be boring
• You can be outrageous without spending a lot of money by identifying opportunities you already have – a sign, on-hold message, vehicle or business card are a few examples
• Outrageous works in any media for any product or service

Whether we use a powerful headline or graphic element, we always work to create advertisements that stop a person and make them take notice. For help or guidance with your next ad or direct marketing message, contact Tom or Juli Barcelona at (708) 448-8077.