A few weeks ago we posted an entry about marketing to the ‘Baby Boomer Consumer’. We wanted to follow up by providing you with some statistics about the buying behavior of the boomer consumer. And show a little comparison between Boomers, Xers, Y’s and Millennials.

• 78% of U.S. Baby Boomers are online, and this percentage is expected to stay the same through 2015.
• Boomers spend more than $2 trillion annually, and a significant amount of their time online is spent shopping and buying.
• Younger Boomers (ages 47 to 55) spent an average of 39.3 hours online per month in 2010.
• Older Boomers (ages 56 to 65) averaged 36.5 hours per month.
• Boomers spent an average of about $650 online over a 3-month period in 2010 – much higher than the $581 spent online by Generation X (ages 35 to 46) internet users and the $429 spent by Millennials (ages 18 to 34).
• 86.9% of Baby Boomers will have a mobile phone in 2011, and one-quarter of Boomers using mobile phones will access the internet from a mobile browser or installed app.
• In 2015, nearly 40% of Boomer mobile users will use the internet via mobile.
• First generation to grow up with TV:
  Adults 35 to 64 average 248 minutes/day
  Adults 18 to 34 average 226 minutes/day