Welcome to the first ever Barcelona Creative Group Battle of the Brands (#bcgbrandbattle). Since we are only a couple of days from Christmas, I saw it only fitting to choose a holiday product – the Peppermint Mocha. I don’t know about you, but it’s hard not to get excited when Starbucks brings back their holiday [...]
Even though there are still a number of truly traditional agencies out there, we’ve seen a steady increase in purely digital advertising agencies over the past few years. In order to stay relevant, the vast majority of advertising/marketing agencies are trying to navigate how to successfully become a hybrid of traditional and digital – a [...]
Facebook’s 500 million members would make it the third-largest country in the world. Ellen Degeneres has over six million Twitter followers. Smartphones and iPads are in the hands of countless people around the world. There is no denying the overwhelming impact of not only the internet, but new devices and social media. However, you can’t [...]
A few weeks ago we posted an entry about marketing to the ‘Baby Boomer Consumer’. We wanted to follow up by providing you with some statistics about the buying behavior of the boomer consumer. And show a little comparison between Boomers, Xers, Y’s and Millennials.
Google introduced its new social initiative, Google+, with what they called a Google Wave – a large invite-only rollout. They attracted 10 million users in the first two weeks, and are working on ironing out the wrinkles and enticing brands and organizations to become users. You may be thinking, “Why do I need another social [...]
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